It’s on the right side of the page, above the fold for example. That’s often not going to happen.Ĭompare that to a more traditional website page layout, where there’s a call to action that is immediately visible to the site visitor when they land on a page. You’re assuming that the site visitor will scroll down and find that call to action. Let’s say your main call to action for the page is way down at the bottom of the page. In the debate on the pros and cons of single-page, parallax scroll websites, it’s important to raise another weakness of the long-scroll format: many people don’t scroll down.Įven worse, they scroll but they don’t scroll as much as you want (and need) them to. Other Issues With Single-Page, Long-Scroll Websites But the extreme of having only a single web page for your website? That’s borderline marketing malpractice. Content on your website must be high-quality, add value to the visitor, and be engaging. We’re not advocating mass production of low-quality pages. If they view you as an authority, they are likely to send more traffic your way.
Having a substantial amount of content on a given topic also suggests to Google that you are an authority on that topic. Every page is a fishhook in the water, a lure that will be entered into Google’s search engine index, show up in searches, and bring prospective customers to your door. Listen, a cardinal rule of SEO is that the more pages you have, the more traffic you will get. Who do you think is going to get more SEO traffic?
Your single page is an amalgamation of many different topics mashed together, such that it doesn’t deserve to rank well for any single key phrase of value. Who do you think Google is going to send more traffic to? You or your competitor?Įach of their pages is highly optimized for a single key phrase that drives lead gen.
Let’s say your competitor has 10 pages, or 100 pages, or 1000 pages. The problem with having only a single web page is that it’s horrible from an SEO perspective. So Why Shouldn’t I Implement a Single-Page, Parallax Scrolling Website? The big upside is that it is visually engaging, much more so than a static webpage with no movement. Images of your products can slide in to the page, for example. In simple terms, this means that as you scroll down, stuff moves on the page. It’s just these one-page, long-scroll sites that I keep seeing that drive me crazy.Īs background, the driving force behind long-scroll websites is something called “parallax scrolling”. Now, before I explain why single-page, long-scroll sites are stupid, let me be clear that I’m not indicting all long-scroll websites. Alternatively, they can quickly navigate to a section of the page via on-page links or a menu item. The site visitor can just scroll down the page and see all of your website’s content. Who We Are, What We Do, Our Products, Contact Us). A big trend these days in website design is to have a single, long-scroll web page that contains different content sections (e.g.
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